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Why 1200×1200 and the Right DPI Matter

Marketplaces judge your listing partly on image quality. A square 1:1 image at 1200×1200 pixels hits the sweet spot: large enough for Amazon's zoom feature and Flipkart's high-resolution guidelines, square so it never gets awkwardly cropped in grid views, and light enough to load fast on mobile data.

72 PPI vs 300 DPI — the honest explanation

Here's the truth most tools won't tell you: for anything shown on a screen, only the pixel dimensions matter. A 1200×1200 image looks identical whether it's tagged 72 PPI or 300 DPI — the DPI number is just metadata describing how big the image would be if printed. At 72 PPI a 1200px image prints ~16.6 inches wide; at 300 DPI it prints 4 inches wide, but on a phone or laptop they are pixel-for-pixel the same.

So which do you pick? For online listings (Amazon, Flipkart, Meesho), use 72 PPI — it's the web standard and keeps files small. Only switch to 300 DPI when a printer, catalogue, or a listing guideline specifically demands it. This tool writes the correct DPI metadata into the file either way, so when someone checks the image properties, it reads exactly what you selected.

Pad vs Crop

  • Pad keeps your entire product visible by adding a background (white by default, as most marketplaces require) around it to make the square. Best for full-product shots.
  • Crop fills the whole square by trimming the edges. Best when your product already sits centred and you want it edge-to-edge.

Recommended image sizes by marketplace

MarketplaceRecommendedNotes
Amazon India1600×1600 (min 1000)1000px+ enables zoom; white background required for main image
Flipkart1200×1200 (min 500)Higher resolution lifts Listing Quality Score
Meesho1200×1200Clear, well-lit square images convert best

Note: this tool prepares images to spec — it does not change your marketplace shipping charges, which are based on your product's actual weight and dimensions.

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Frequently Asked Questions

No. Quality on screen depends only on pixel dimensions. A 1200x1200 image is the same sharpness at 72 PPI or 300 DPI — the DPI value only affects the printed size. Use 72 PPI for online listings and 300 DPI only when a printer or guideline asks for it.
No, and be wary of any tool that claims it does. Marketplace shipping is calculated from your product's real weight and package dimensions, not the image file. This tool makes your listing images compliant and fast-loading — a genuine benefit, but separate from shipping.
Never. All processing happens inside your browser using your device. Your images do not leave your computer, which keeps your product photography private before you list.
Yes — select or drop multiple files and each is converted to the same settings. Download them individually or all together.
Upload JPG, PNG or WebP. Download as JPEG (smaller, best for white-background listings) or PNG (keeps transparency).